LottoStar and Kfm 94.5 hosted a 12-hour history-making radiothon, called Feeding Our Future, on 1 June 2022, to raise funds for the Peninsula School Feeding Association (PSFA), a non-profit organisation devoted to alleviating hunger among schoolchildren in the Western Cape.
In its 64 years of operation, at least 170 educational institutions are on their feeding programme. More than two billion meals have been provided to Western Cape school children by PSFA.
The purpose of the radiothon was to raise R8 million in 12 hours in order to help 14,736 children. LottoStar and Kfm 94.5 were overwhelmed by the generosity of ordinary citizens, small businesses, large corporations, and charities nationwide, subsequently the initial R8 Million goal was reached before midday.
Therefore, the new target of R16 Million was set but by 3pm, we had surpassed the R16 million threshold.
During the 12-hour period, we had raised a total of R20 Million, making it the largest amount raised by a radio station in South Africa in a 12-hour period. LottoStar and Kfm 94.5 achieved an unprecedented milestone.
As a result of the generous donations, PSFA will be able to feed over 30,000 schoolchildren for well over a year with the R20 Million raised in the radiothon. Together, we made history and made a positive impact in the lives of the Western Cape's schoolchildren.
To donate to the Peninsula School Feeding Association, click here